VMware Selects Cerkl Broadcast as Global Internal Communications Platform
Enterprise shifts from email-only communication to AI-powered omni-channel delivery
Cincinnati, OH – May 1, 2020 – Cerkl announced today that VMware has selected Broadcast as its global internal communications platform. VMware moved from an email-only solution to an omni-channel approach in order to reach employees more effectively across roles, locations, and work environments.
VMware selected Broadcast to support more personalized, relevant employee communications at scale. The platform’s combination of AI and machine learning with rules-based targeting allows VMware’s communications team to ensure critical information reaches the right employees, while reducing noise for everyone else. Broadcast enables VMware to distribute content across multiple channels, including email and digital destinations, from a single platform.
As VMware’s workforce continued to grow and diversify globally, the limitations of email-only communication became more pronounced. Broadcast’s omni-channel capabilities allow VMware to meet employees where they are, while its personalization model adapts content based on employee attributes and engagement behavior.
“Effective internal communication depends on relevance,” said a VMware spokesperson. “Broadcast gives us the ability to deliver the right information to the right people across multiple channels, without adding complexity for our teams or our employees.”
Broadcast’s analytics also provide VMware with visibility into how employees engage with content, helping communicators continuously improve clarity, timing, and reach.
“VMware understands that internal communication is not about sending more messages, but about sending better ones,” said Brian Kirkpatrick, CEO of Cerkl. “Broadcast was built for organizations that need to communicate at global scale while still treating employees as individuals.”
About VMware
VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Headquartered in Palo Alto, California, VMware is committed to being a force for good, from its sustainability initiatives to its work supporting customers, partners, and communities around the world.
About Cerkl
Cerkl is a global leader in internal communications technology, trusted by Fortune 500 enterprises and growing startups alike. Cerkl’s flagship product - Broadcast is used by companies globally to reach nearly 6 million employees every month. Broadcast offers plans for companies that communicate primarily via email as well as companies with multiple channels for employee communication (SharePoint, Microsoft Teams, Slack, mobile and more). Learn more at cerkl.com.
