PennySwift

A wordsmith with a profound understanding of communication, the author of over 40 books and 10 study guides. Their journey spans investigative journalism, magazine features, non-fiction works, and digital publications, reflecting an unwavering dedication to the craft of conveying ideas. She is an Affiliate member of the Institute of Internal Communication (IOCI).

Penny Swift
's latest article

How to Fix Apathy at Work and Re-engage Your Employees

Oct 17, 2025

Employee disengagement and apathy at work are huge problems. Learn more about them and discover how you can counter their negative effects

Is It Important to Future Proof Your Digital Communication Technology?

Oct 17, 2025

How important is your digital communication technology? We know that it’s vital! That’s why it’s so important to future proof your internal comms stacks. Here’s how.

Employee Segmentation: The Key to Unlocking Workforce Engagement

Oct 17, 2025

Employee segmentation can help to increase engagement more than you might imagine. We tell you why and how to use it effectively.

20 Up-to-Date Employee Experience Statistics You Can Use in 2025

Oct 17, 2025

Employee experience statistics provide a mine of information about employees and your ROI. We’ve handpicked 20 to help you improve your strategies. Use them.

How Can Cybersecurity Communication Save Your Organization?

Oct 17, 2025

Cybersecurity communication is vital. It doesn’t matter whether you think your security is compromised or not. We’ve got some info that will help you right now.

5 Key Employee Experience Trends Reshaping Workplaces in 2025

Oct 17, 2025

Employee experience trends can have a major impact on the success of internal communications. So, we’ve identified the top five 2025 trends for you.

Everything You Need to Know About Hybrid Work Culture in 2025

Oct 17, 2025

Hybrid work offers the best of flexibility and connection. Read on to learn everything about hybrid work culture and how it can affect you.

Stakeholder Communication: Does One-Size Plan Fits All?

Oct 17, 2025

How important do you think stakeholder communication is? You might be surprised to find that it can be one of the most vital elements for the success of your business.

Internal Audience: How to Engage and Manage Your Employees

Oct 17, 2025

Better internal audience management leads to superior audience targeting, improved employee engagement, and higher revenue. Did you know internal comms management is key?

7 Best Practices for Effective Digital Employee Onboarding

Oct 17, 2025

Digital employee onboarding familiarizes new employees with their new working environment, company cultures, and job description. Here are tips to do it well.

How to Achieve Personalized Content Delivery at Scale

Oct 17, 2025

Personalized content delivery refers to the practice of tailoring online content to an individual's interests and preferences. It involves using data on a person's behavior, browsing history, demographics, and other factors to create a unique experience for each user.

Workforce Experience and 6 Strategies to Improve It

Oct 17, 2025

You probably know all about the power of a good employee experience. But what about workforce experience? We’ve got the intel to keep you informed!