Cerkl Broadcast
Cerkl Broadcast

Digital Workplace Transformation: Reinventing Communication

Unlock the future of work with digital workplace transformation and elevate productivity, collaboration, and agility in your organization.
Written by: Penny Swift
digital workplace transformation
Published: October 9, 2023
importance of the internal communication

The Importance of Internal Communication

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Global spending on digital workplace transformation is rising rapidly. According to Statista, spending in 2022 was predicted to reach $1.6 trillion, increasing to $3.4 trillion in 2026

With the evolving face of business and widespread changes being witnessed in various industries, understanding and implementing digital workplace transformation has become a key concern. This transformation not only alters how business processes are carried out but significantly reinvents communication patterns within organizations.

In this article, we will be taking a deep dive into the concept of digital workplace transformation and exploring the new communication paradigm ushered in by the digital age. We’ll also address the challenges associated with this transformation. And we will provide strategies for overcoming these so that we are able to facilitate a smooth and successful digital workplace transformation.

Understanding the Concept of Digital Transformation

Simply put, digital transformation revolves around the integration of digital technology into all facets of business. It fundamentally shifts the way businesses operate and delivers value to customers, and it’s more than just a technological change. It also offers valuable insights into employee preferences, highlighting crucial aspects for organizations to factor in when crafting and enhancing initiatives aimed at organizational improvement.

But, it requires an overarching cultural change that pushes organizations to challenge the status quo and experiment with contemporary digital technologies.

digital workplace transformation

It’s also important to recognize that having made a commitment to introduce technological change and implement digital workplace transformation, you’re going to need systems to push through the cultural change. The key here is internal communication that strengthens employee engagement.

According to Harvard Business Review, employees are 230% more engaged at work and 85% more likely to stay in organizations with integrated digital technologies for more than three years. But the issue at stake for many leaders is finding meaningful ways to connect, communicate, and collaborate in remote and hybrid work environments. 

Defining Digital Workplace Transformation

Digital workplace transformation is a crucial subset of digital transformation. It relates specifically to the utilization of digital solutions that will improve how work is executed and boost overall productivity. This transformation involves shifting from traditional working methods to digitized processes, leveraging advanced technologies like cloud computing, big data, and artificial intelligence among others to streamline operations. 

It also involves increasing the use of digitized communications to enhance employee engagement, which is essential for efficiency and productivity.

What is Driving Digital Transformation?

Having done the research, Statista identifies several contributing factors that have led to the growth of digital transformation. The COVID-19 pandemic is one of the driving forces. Another driving force, they say, is customer demand and the need for companies to be at least equal with their competitors. 

Having the ability to utilize various technologies for digital transformation makes organizations more agile in their response to changing markets. It also enables them to improve innovations, which, in turn, makes them more resilient. 

What Do You Need to Make Digital Workplace Transformation Work?

For starters, you need a commitment from employees if you want digital workplace transformation to work. You can talk and teach, but employees are going to need the right tech and tools to use digital workplace technologies. But technology is changing so much, so often, and so fast, that employers need to give employees the opportunity to express their feelings and needs about the tools offered to them. Some may resist changes while others are eager to embrace new technological opportunities.

There are also no explicit details that apply to every organization. Organizations face differences that are defined by qualifications and experience. 

There is no doubt that employees in different industries have varied needs and expectations when it comes to digital workplace technologies. However, according to recent Qualtrics research, employees appear underwhelmed by what is provided. Overall, a mere 34% said workplace technology exceeds their expectations. A positive response from retail workers was even lower at 24%. Those working in IT or software and service environments were a bit more positive with 39% saying their expectations were exceeded. On the bright side, more than half of employees (54%) are hardly ever disrupted by major changes to systems.

digital transformation technologies

Ultimately, they say that employees working for mid-size companies are more likely to be happy with digital workplace technologies. Interestingly, those in both small and extra-large organizations share similar pain points. 

Of course, employee experience (EX) also plays an important role. It represents an important transition from traditional employee engagement methods to a more comprehensive, holistic approach. It’s been spurred by several factors including the influence of social media, shifting demographics, the impact of the pandemic, and an increasingly unpredictable economic climate. 

Jacob Morgan, author of The Employee Experience Advantage maintains that because money isn’t the primary motivating factor for employees, focusing on EX “is the most promising competitive advantage that organizations can create.” What those in management and leadership roles have to do is listen to their employees whether they are newbies or have been with the company for decades. That way, they can identify what matters most to them. 

The overriding fact is that good employees are the best investment any organization can make. For them, it isn’t just a job, it’s part of their value system. According to Qualtrics, those employees who feel their organization embodies their values will be likely to stay in its employ for at least three years. Their employee engagement commitment will also be much higher. 

The Role of Technology in Digital Transformation

It stands to reason that transformation wouldn’t be possible without technological innovation. Its role has been paramount in driving digital adoption among businesses. Technologies like cloud platforms, the digital twin concept, and the cloud continuum have paved the way for an enhanced business model. 

Notably, for successful transformation, businesses must deploy technologies strategically. It’s vital for them to ensure proper alignment with organizational objectives and their synergistic functioning with existing systems.

Importance of Digital Transformation in Modern Businesses

With digital technologies becoming undeniably ubiquitous, businesses cannot afford to ignore the important role of digital transformation. It offers a competitive edge, increases efficiency, improves the customer experience, and facilitates the creation of innovative products or services. Furthermore, by transforming digitally, businesses position themselves for long-term success, aiding in fostering a culture of continuous innovation and improvement.

digital transformation in the workplace

The New Communication Paradigm in the Digital Age

The new wave of digitization has resulted in an unfamiliar communication paradigm. In contrast to traditional communication modes, the rapidly advancing digital era has introduced swift, flexible, and much more effective communication methods. 

The Shift from Traditional to Digital Communication

The transition from traditional to digital communication is reflected in every organizational element. Now teams typically collaborate and share information using digital tools and platforms. This has the advantage of fostering efficient internal communication strategies, improving employee experience, and enhancing productivity

The hybrid work model, increasingly popular today, further underscores the significance of a digital workplace for its ability to ensure effective communication in a dispersed workforce.

The Crucial Role of the Internet in Shaping Digital Communication

It is indisputable that the internet has spurred this shift in communication. It has transformed once static office space into dynamic digital workplaces, enabling employees to work remotely.  Importantly, the internet supports varying work patterns and ensures business continuity. However, there are far-reaching cultural shifts needed for digital workplace transformation to be implemented successfully. 

It’s important to be flexible and to encourage employees to adapt to different work settings and schedules while maintaining productivity and meeting deadlines. It’s vital to foster a culture of trust where employees are empowered to manage their own workloads and make decisions independently. Clear communication is critical and it should be open and transparent. 

Of course, all employees, whether working remotely, on-site, or in a hybrid position, need to be digitally literate. The performance will generally be result – rather than time-focused. Nevertheless, continuous learning is another vital element. Encourage employees to stay updated with emerging digital tools and communication trends – and provide ongoing training. 

It is also very important to pay attention to diversity, equity, and inclusion in any workplace, especially a digital workplace. Establish mechanisms for regular feedback and recognition, even in a remote setting. Celebrate employee achievements and provide constructive feedback that will lead to improvement.  

Leaders should set an example by embracing these cultural shifts themselves. Their behavior and attitudes can influence the entire organization and play a pivotal role in digital workplace transformation.

Impact of Artificial Intelligence and Machine Learning on Employee Communication

Artificial Intelligence (AI) and Machine Learning (ML) have had a profound impact on employee communication within modern organizations. These technologies have empowered businesses to analyze vast amounts of data, enabling more personalized and data-driven communication strategies. 

AI-driven sentiment analysis helps organizations gauge employee satisfaction and sentiment, allowing for proactive interventions to improve workplace morale. ML algorithms can also predict communication patterns, aiding in optimizing workflows and fostering more effective collaboration between teams.

Any form of digital transformation will inevitably incorporate some level of MI and/or AI. 

Overcoming Challenges of Digital Workplace Transformation

Despite the apparent benefits, transformational initiatives often face staunch resistance. There are numerous challenges including technological resistance, security concerns, and workforce management issues. Additionally, efficient software can introduce efficiencies that spike fears of job security. 

So what can organizations do to overcome these challenges? 

Deal with Technological Resistance and Change-Management

Technological resistance is a common stumbling block when it comes to adopting digital tools and methods. According to McKinsey, employee resistance causes digital transitions to fail in 70% of cases. 

Common pitfalls include poor support from management and inadequate or nonexistent cross-functional collaboration. Employee engagement and a general sense of accountability are also lacking. 

Additionally, change-management issues may arise as employees struggle to adapt to new digital ways. But with a meticulous digital adoption strategy, executive buy-in, and a thoughtfully crafted training program, organizations can successfully navigate resistance from employees.

This is why it is so important to have a clear leadership vision. 

Ensure Data Security and Privacy in the Digital Workplace

Data security and privacy concerns are paramount in any digital workspace. Research indicates that nearly 30% of businesses experiencing a data breach suffer revenue losses. 

Businesses must ensure robust safety measures to safeguard sensitive data, including stringent access controls, secure storage solutions, and routine security audits. Establishing a data protection culture among employees can further strengthen security efforts.

Manage Virtual Teams and Employee Engagement in a Digital Workspace

Engaging remote employees and managing virtual teams present unique challenges. However, with effective team collaboration tools, structured communication practices, and regular feedback sessions, businesses can foster a productive digital work environment.

Reassure Productive, Valued Employees

One of the most obvious challenges of digital workplace transformation is that by transforming the workplace, it threatens jobs. This should only be a threat to ineffectual employees who either can’t or won’t embrace the concept of digital transformation. But they won’t necessarily be the only people in the organization to feel threatened. This is another reason for team leaders to be transparent and honest. Encourage change and be sure to reassure employees who are contributing positively to the company. 

Key Strategies for Effective Digital Workplace Transformation

Successful digital transformation requires a comprehensive strategy, tailored to an organization’s unique objectives and challenges.

Implementing Efficient Collaboration Tools and Platforms

Implementing collaboration tools and platforms is one crucial step. Tools like project management software, employee engagement apps, and video conferencing solutions facilitate seamless collaboration across organizations, regardless of team members’ physical locations.

Collaboration statistics show that improving communication systems enables companies to increase employee retention rates for top talents by up to 450%. Online collaboration tools and digital workplaces promote productivity by as much as 30%. Furthermore, 83% of employees trust digital workplace technologies to facilitate collaboration.

Digital Workplace Transformation: Reinventing Communication

Adopting Data-Driven Decision Making

Embracing a data-driven culture is another essential step for successful digital workplace transformation. By leveraging data, businesses can make informed decisions, improve processes, and provide personalized services to customers to enhance their overall experience.

Emphasizing Training and Upskilling in Digital Transformation

After identifying a huge global digital skills gap globally, Salesforce developed its own Global Digital Skills Index in 2022. Incorporating in-depth insights from 23,000 employees, it shows that about 75% of workers don’t feel ready for the digital skills they need now. An even higher 76% aren’t prepared for future digital skills. Most respondents (83%) claim to have good social media skills and almost as many (76%) claim to have “everyday digital communication skills.” Only about one-third of them said they were prepared for the workplace social media skills they thought they would need over the next five years. 

Their question is, “It’s the Digital Age. Or is it?” 

There’s little doubt that it is. But investing in employee training and development is crucial. Whether it’s basic IT skills, cybersecurity practices, or other relevant digital skills, empowering the workforce to navigate the digital landscape is instrumental for an organization’s digital transformation journey.

How Can Cerkl Help with Digital Transformation?

Individual contributor (IC) software plays an important part in digitally transforming organizations, and Cerkl plays an important role. 

It’s important to have a properly prepared internal communications infrastructure. It’s also vital, not only to educate employees but to also get feedback that indicates whether or not digital transformation has potentially been successful. Communicating the success (or hopefully not the failures) of digital transformations is an important part of ensuring they have been adopted successfully. 

Cerkl Broadcast can help you achieve all these important goals. 

What’s Next?

Are you ready to start your own digital workplace transformation? Cerkl Broadcast has the software to help you.


What is digital workplace transformation?

Digital workplace transformation integrates digital technology into every possible aspect of an organization. In essence, it utilizes digital rather than traditional communication methods, the most obvious being written letters and telephone (vs cellphone) calls.

What are the 4 main areas of digital transformation?

The four main areas of digital transformation are usually considered to incorporate a reevaluated business model, a plan to radically improve customer experience, operational efficacy and automation, and a complete transformation of data and analytics.

What are examples of digital transformation in the workplace?

There are many examples that illustrate how digital workplace technologies result in digital transformation. They enable employees to work remotely and they enhance the overall employee experience by digitizing HR functions. They also leverage data analytics and business intelligence tools making it easier for management and team leaders to make data-driven decisions

How do you implement digital workplace transformation?

You need to have the right tools and technology to be able to implement digital workplace transformation. Internal communication also plays a vital role.

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