Tracking email and analyzing engagement is critical for improving internal communications. While employee email software often claims to offer robust email tracking features, not all platforms deliver the depth of insight or ease of use organizations need.
According to last year’s Gallager State of the Sector report, there has been an increase of more than 20% of internal communicators who use measurement data to tailor content and build the business case for additional investment. Still, 38% of respondents say they lack the collation and analysis tools to measure workforce engagement. More importantly, 58% lack the necessary time and resources, and 41% don’t have the technology needed to measure data. Additionally, 37% lack benchmarking data and 35% do not have clear communication objectives and business targets.
To help you overcome these challenges, we have analyzed top internal email tracking and analytics software and platforms that feature sophisticated measurement capabilities.
Top 5 Internal Email Tracking and Analytics Solutions
- Cerkl Broadcast: Provides advanced analytics, cross-channel insights, and AI-driven personalization for internal communications.
- ContactMonkey: Tracks email opens, clicks, and engagement within Outlook and Gmail for internal emails.
- PoliteMail: Offers basic tracking and segmentation within the Outlook environment for internal communications.
- Workshop: Focuses on creating visually appealing internal newsletters with basic email engagement metrics.
- EmailAnalytics: Tracks email activity, including open rates, response times, and volume, for team performance insights.
While these rank as our top five suggested solutions, there are others that may meet your organization’s needs more closely. For this reason, we have included another nine recommendations in our list of the best email tracking and analytics software options for the year ahead.
Before we go there, here are some key factors on how to go about picking the best internal email tracking and analytics software to meet your organization’s needs.
How to Pick the Right Internal Email Tracking and Analytics Software
Internal email tracking and analytics software comprises specialized tools designed to monitor, measure, and optimize the effectiveness of email communications within an organization. Unlike external email marketing tools that target customers and prospects, this type of software focuses exclusively on improving employee engagement, streamlining communication workflows, and driving internal collaboration.
Choosing the right tool for your organization is critical for improving communication effectiveness, boosting engagement, and optimizing workflows.
Key Factors to Consider
Define Your Communication Goals
Before selecting a tool, clarify your objectives. Are you looking to track email performance, segment audiences, or personalize communication? Knowing your goals will help you choose software that aligns with your organization’s needs.
Ease of Use and Integration
Opt for a platform with an intuitive interface that integrates seamlessly with your existing tools, intranets, and productivity platforms. This minimizes disruption and maximizes adoption across your team.
Comprehensive Analytics
Look for software that provides detailed metrics, such as open rates, click-through rates, response times, and audience segmentation. Advanced insights, like engagement trends and underperforming content alerts, can effectively guide your strategy.
Scalability and Omnichannel Support
Choose a solution that can grow with your organization. Platforms offering omnichannel tracking like email, intranet, and mobile apps, provide a unified view of employee engagement and will future-proof your investment.
Personalization Capabilities
Ensure the software includes features that include AI-driven personalization to tailor content to employee preferences and behavior. This is important because it will foster higher engagement rates.
Actionable Recommendations
Select tools that go beyond reporting and provide actionable insights, such as recommendations for optimizing underperforming content or re-engaging disengaged audiences.
Data Privacy and Security
Make sure the software complies with data privacy regulations like GDPR and HIPAA. It is vital that it provides robust security measures to protect sensitive internal communications.
Support and Training
Reliable customer support and training resources are essential for ensuring successful implementation and ongoing optimization. Consider tools that offer 24/7 support, onboarding sessions, and easy-to-access documentation — you are going to need them.
Cost and Value
Evaluate the cost of email tracking and analytics software in relation to the features and benefits they offer. While budget is important, focus on the ROI that software can deliver by improving communication effectiveness and employee engagement.
Recommended Employee Email Tracking and Analytics Software for 2025
To help you choose the best internal email tracking and analytics solution for your needs, we’ve reviewed our top 14 picks in detail. For clarity, we have highlighted key features that set each tool apart as well as the limitations of each platform.
1. Cerkl Broadcast
Cerkl Broadcast sets itself apart with comprehensive email tracking and communication analytics tailored for internal communications. Unlike traditional email tools, Broadcast delivers advanced features that ensure communication is not just sent but received, read, and acted upon.
Key Features
- Blast Insights: Gain real-time metrics on email opens, clicks, and engagement patterns. Advanced filtering allows you to drill down by audience segments, enabling personalized follow-ups.
- Dynamic Personalization: Leverage AI-powered analytics to understand individual employee preferences and deliver tailored content. This ensures higher engagement rates and message relevance.
- Cross-Channel Metrics: Track performance not only for emails but also for mobile apps, intranets, and other channels through Broadcast’s omnichannel capabilities.
- Exportable Data: Export insights directly into Excel or CSV formats for further analysis or integration with third-party tools.
- Insights Actions: Proactively address underperformance with actionable recommendations provided by the platform. For example, you can identify disengaged audiences and re-target them with optimized content.
- Mobile Insights: Monitor employee engagement on mobile devices with detailed metrics about usage and interaction, ensuring mobile-first strategies are effective.
- Intranet Insights: Gain visibility into intranet performance to understand how employees interact with internal content and resources.
- 24/7 Accessibility: Access insights anytime, anywhere, with seamless integration into mobile devices for on-the-go reporting.
Why Cerkl Broadcast Stands Out
Cerkl Broadcast doesn’t just stop at email tracking. Its ability to unify insights across multiple communication channels ensures that organizations gain a holistic view of employee engagement. Competitors often lack this level of integration, focusing solely on email metrics.
Additionally, Cerkl Broadcast offers actionable recommendations and AI-driven personalization that competitors cannot match, ensuring continuous improvement in internal communication strategies.
“Partnering with Cerkl has been a game changer for our campus community. Their innovative approach to email communications has not only streamlined our internal messaging and significantly boosted open and click-through rates, but also provided us with the ability to measure the success of our communication strategies.”
Kristina Stamper, Director of Communications and Creative Services at California State University, Stanislaus
2. ContactMonkey
ContactMonkey specializes in internal communications through email. It integrates directly with Outlook and Gmail to help organizations track email engagement effectively.
Key Features
- Real-time tracking of email opens, clicks, and read time.
- Personalized metrics for different employee groups.
- Employee pulse surveys embedded within emails for direct feedback.
Limitations
While ContactMonkey provides solid email tracking capabilities, it lacks advanced segmentation and AI-driven insights for proactive communication strategies, which are core strengths of Cerkl Broadcast.
3. PoliteMail
PoliteMail integrates with Outlook to track internal emails and provides metrics for better employee communication.
Key Features
- Tracks opens, clicks, and read times within the Outlook environment.
- Segment-based reporting to evaluate engagement across different employee groups.
- Reporting tools designed for internal communication metrics.
Limitations
PoliteMail’s interface is less intuitive compared to Cerkl Broadcast. It lacks AI-driven personalization and actionable recommendations, making it less suitable for organizations seeking scalable communication solutions.
4. Workshop
Workshop is designed to help internal teams create visually compelling newsletters and track basic engagement metrics.
Key Features
- Drag-and-drop email builder for internal newsletters.
- Basic analytics for tracking opens and clicks.
- Focus on aesthetic email design to boost engagement.
Limitations
Workshop’s focus on aesthetics comes at the expense of deeper insights and automation. It does not provide cross-channel analytics or AI-driven engagement strategies like Cerkl Broadcast.
5. Staffbase
Staffbase is an enterprise-grade platform designed to improve employee communication across multiple channels, including email.
Key Features
- Tracks email engagement along with intranet and mobile app usage.
- Centralized platform for managing multi-channel internal communications.
- Advanced analytics for enterprise-level reporting.
Limitations
While robust, Staffbase can feel overly complex for smaller teams. Its reporting capabilities, while detailed, are not as user-friendly or AI-driven as Cerkl Broadcast’s analytics.
6. Poppulo
Poppulo specializes in enterprise-level internal communication, offering tools to track email engagement and segment audiences.
Key Features
- Detailed tracking of opens, clicks, and content performance.
- Audience segmentation for targeted communication.
- Integrates email tracking with broader communication strategies.
Limitations
Poppulo’s email builder is outdated, and its analytics often require manual effort to derive actionable insights. Cerkl Broadcast’s automation and AI capabilities provide a significant advantage.
7. EmailAnalytics
EmailAnalytics is a Gmail-focused tool that provides insights into email usage and engagement for better productivity and communication.
Key Features
- Tracks open rates, response times, and email volume to analyze team email behavior, providing detailed engagement insights.
- Offers a centralized team activity dashboard to monitor email usage across team members and improve workload distribution.
- Integrates seamlessly with Gmail to enable real-time data tracking without additional tools.
Limitations
Primarily for Gmail users and focused on productivity metrics, lacking multi-channel capabilities and advanced segmentation.
8. Right Inbox
Right Inbox enhances Gmail with email tracking, scheduling, and follow-up tools for better communication management.
Key Features
- Monitors email opens and link clicks in real time, ensuring visibility into recipient engagement and communication effectiveness.
- Allows users to schedule emails for optimal delivery times and automates follow-up reminders when there is no response.
- Enhances Gmail with tracking, scheduling, and follow-up tools to improve communication management.
Limitations
Limited to Gmail users and lacks robust analytics or AI-driven insights for internal communication strategies.
9. Constant Contact
Constant Contact is primarily a marketing platform but offers basic email tracking features for communication teams.
Key Features
- Tracks engagement metrics like opens, clicks, and bounce rates, helping teams measure email performance effectively.
- Simplifies email creation with customizable templates and basic automation features, such as welcome emails and follow-up sequences.
- Primarily focuses on external communication but can support internal email campaigns with limited segmentation.
Limitations
Geared toward external marketing rather than internal communications, with limited focus on segmentation or cross-channel metrics.
10. GetMailTracker
GetMailTracker is a lightweight Gmail extension designed to provide basic email tracking.
Key Features
- Tracks email opens and link clicks in real-time through a simple browser extension requiring minimal setup.
- Offers a free plan with basic tracking features, making it accessible to smaller teams or individual users.
- Lacks advanced analytics, cross-channel support, and integration with other tools.
Limitations
Lacks analytics depth, cross-channel support, and integration with other tools.
11. Visier
Visier provides workforce analytics, offering insights into employee engagement and productivity, including communication tracking.
Key Features
- Tracks workforce engagement and email usage as part of its comprehensive workforce analytics platform.
- Combines communication data with HR analytics to provide a holistic view of employee performance.
- Offers customizable dashboards for tailoring communication data to organizational goals.
Limitations
Primarily an HR analytics tool, lacking dedicated internal email tracking and cross-channel communication capabilities.
12. ActivTrak
ActivTrak is a productivity management tool that includes email usage as part of its analytics suite.
Key Features
- Tracks email volume and response times to identify communication productivity trends within broader activity monitoring.
- Integrates email data with employee productivity analytics to optimize performance across tasks.
- Provides customizable reports combining communication and productivity metrics to improve decision-making.
Limitations
Not designed specifically for internal communication tracking, lacking advanced segmentation or omnichannel insights.
13. Envoy Workplace Analytics
Envoy focuses on workplace analytics, including communication tracking within office environments.
Key Features
- Analyzes communication patterns to better understand team collaboration and identify bottlenecks.
- Connects with existing workplace tools to deliver unified insights into office systems and communication.
- Provides customizable workflows to optimize workplace processes and enhance operational efficiency.
Limitations
More focused on workplace systems and operations, with limited email-specific tracking features.
14. Insightful.io
Insightful provides employee productivity monitoring, including email engagement as part of its broader capabilities.
Key Features
- Tracks email usage alongside productivity metrics, offering a clear view of communication trends and their impact on performance.
- Combines email data with time tracking to optimize resource allocation and identify inefficiencies.
- Generates detailed reports on communication habits and productivity to help managers improve team performance.
Limitations
Focuses on overall productivity rather than deep internal communication insights.
The Verdict: Best Internal Email Analytics Software
For organizations aiming to revolutionize internal communication, Cerkl Broadcast is the standout solution. Its advanced analytics, AI-driven personalization, and cross-channel capabilities are unparalleled in the market. While competitors like EmailAnalytics, PoliteMail, and ContactMonkey provide niche solutions, they lack the holistic and scalable features that Cerkl Broadcast offers.
What’s Next?
Discover how Cerkl Broadcast can transform your employee engagement strategy with advanced analytics, AI-driven personalization, and cross-channel insights. Schedule a chat today and see the difference in action!
FAQ
Internal email tracking and analytics software is a tool designed to monitor and optimize email communications within an organization. Various options provide insights including open rates, click-through rates, engagement metrics, and audience segmentation to improve employee communication effectiveness.
The most important features currently available include:
– Engagement tracking: Metrics like opens, clicks, and read times.
– Personalization: AI-driven content tailoring for higher engagement.
– Audience segmentation: Targeting specific groups based on behavior or preferences.
– Actionable insights: Recommendations to optimize underperforming emails.
– Omnichannel support: Unified tracking across emails, intranets, and mobile apps.
The best internal email analytics software depends on your organization’s needs. Cerkl Broadcast stands out because of its advanced analytics, AI-driven personalization, and cross-channel insights tailored specifically for internal communications.
