Internal Communications MeasurementLooking for the best way to track and analyze your internal emails? Check out our top 14 picks for 2025 and find the right tool to improve your employee communication!
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Compare the features and capabilities of the top internal communication software platforms. Shop internal communication software with confidence knowing what you need and what these platforms provide.
Access NowTracking email and analyzing engagement is critical for improving internal communications. While employee email software often claims to offer robust email tracking features, not all platforms deliver the depth of insight or ease of use organizations need.
According to last year’s Gallager State of the Sector report, there has been an increase of more than 20% of internal communicators who use measurement data to tailor content and build the business case for additional investment. Still, 38% of respondents say they lack the collation and analysis tools to measure workforce engagement. More importantly, 58% lack the necessary time and resources, and 41% don’t have the technology needed to measure data. Additionally, 37% lack benchmarking data and 35% do not have clear communication objectives and business targets.
To help you overcome these challenges, we have analyzed top internal email tracking and analytics software and platforms that feature sophisticated measurement capabilities.
While these rank as our top five suggested solutions, there are others that may meet your organization's needs more closely. For this reason, we have included another nine recommendations in our list of the best email tracking and analytics software options for the year ahead.
Before we go there, here are some key factors on how to go about picking the best internal email tracking and analytics software to meet your organization's needs.
Internal email tracking and analytics software comprises specialized tools designed to monitor, measure, and optimize the effectiveness of email communications within an organization. Unlike external email marketing tools that target customers and prospects, this type of software focuses exclusively on improving employee engagement, streamlining communication workflows, and driving internal collaboration.
Choosing the right tool for your organization is critical for improving communication effectiveness, boosting engagement, and optimizing workflows.
Before selecting a tool, clarify your objectives. Are you looking to track email performance, segment audiences, or personalize communication? Knowing your goals will help you choose software that aligns with your organization's needs.
Opt for a platform with an intuitive interface that integrates seamlessly with your existing tools, intranets, and productivity platforms. This minimizes disruption and maximizes adoption across your team.
Look for software that provides detailed metrics, such as open rates, click-through rates, response times, and audience segmentation. Advanced insights, like engagement trends and underperforming content alerts, can effectively guide your strategy.
Choose a solution that can grow with your organization. Platforms offering omnichannel tracking like email, intranet, and mobile apps, provide a unified view of employee engagement and will future-proof your investment.
Ensure the software includes features that include AI-driven personalization to tailor content to employee preferences and behavior. This is important because it will foster higher engagement rates.
Select tools that go beyond reporting and provide actionable insights, such as recommendations for optimizing underperforming content or re-engaging disengaged audiences.
Make sure the software complies with data privacy regulations like GDPR and HIPAA. It is vital that it provides robust security measures to protect sensitive internal communications.
Reliable customer support and training resources are essential for ensuring successful implementation and ongoing optimization. Consider tools that offer 24/7 support, onboarding sessions, and easy-to-access documentation — you are going to need them.
Evaluate the cost of email tracking and analytics software in relation to the features and benefits they offer. While budget is important, focus on the ROI that software can deliver by improving communication effectiveness and employee engagement.
To help you choose the best internal email tracking and analytics solution for your needs, we’ve reviewed our top 14 picks in detail. For clarity, we have highlighted key features that set each tool apart as well as the limitations of each platform.
Cerkl Broadcast sets itself apart with comprehensive email tracking and communication analytics tailored for internal communications. Unlike traditional email tools, Broadcast delivers advanced features that ensure communication is not just sent but received, read, and acted upon.
Cerkl Broadcast doesn’t just stop at email tracking. Its ability to unify insights across multiple communication channels ensures that organizations gain a holistic view of employee engagement. Competitors often lack this level of integration, focusing solely on email metrics.
Additionally, Cerkl Broadcast offers actionable recommendations and AI-driven personalization that competitors cannot match, ensuring continuous improvement in internal communication strategies.
“Partnering with Cerkl has been a game changer for our campus community. Their innovative approach to email communications has not only streamlined our internal messaging and significantly boosted open and click-through rates, but also provided us with the ability to measure the success of our communication strategies.”
Kristina Stamper, Director of Communications and Creative Services at California State University, Stanislaus
ContactMonkey specializes in internal communications through email. It integrates directly with Outlook and Gmail to help organizations track email engagement effectively.
While ContactMonkey provides solid email tracking capabilities, it lacks advanced segmentation and AI-driven insights for proactive communication strategies, which are core strengths of Cerkl Broadcast.
PoliteMail integrates with Outlook to track internal emails and provides metrics for better employee communication.
PoliteMail’s interface is less intuitive compared to Cerkl Broadcast. It lacks AI-driven personalization and actionable recommendations, making it less suitable for organizations seeking scalable communication solutions.
Workshop is designed to help internal teams create visually compelling newsletters and track basic engagement metrics.
Workshop’s focus on aesthetics comes at the expense of deeper insights and automation. It does not provide cross-channel analytics or AI-driven engagement strategies like Cerkl Broadcast.
Staffbase is an enterprise-grade platform designed to improve employee communication across multiple channels, including email.
While robust, Staffbase can feel overly complex for smaller teams. Its reporting capabilities, while detailed, are not as user-friendly or AI-driven as Cerkl Broadcast’s analytics.
Poppulo specializes in enterprise-level internal communication, offering tools to track email engagement and segment audiences.
Poppulo’s email builder is outdated, and its analytics often require manual effort to derive actionable insights. Cerkl Broadcast’s automation and AI capabilities provide a significant advantage.
EmailAnalytics is a Gmail-focused tool that provides insights into email usage and engagement for better productivity and communication.
Primarily for Gmail users and focused on productivity metrics, lacking multi-channel capabilities and advanced segmentation.
Right Inbox enhances Gmail with email tracking, scheduling, and follow-up tools for better communication management.
Limited to Gmail users and lacks robust analytics or AI-driven insights for internal communication strategies.
Constant Contact is primarily a marketing platform but offers basic email tracking features for communication teams.
Geared toward external marketing rather than internal communications, with limited focus on segmentation or cross-channel metrics.
GetMailTracker is a lightweight Gmail extension designed to provide basic email tracking.
Lacks analytics depth, cross-channel support, and integration with other tools.
Visier provides workforce analytics, offering insights into employee engagement and productivity, including communication tracking.
Primarily an HR analytics tool, lacking dedicated internal email tracking and cross-channel communication capabilities.
ActivTrak is a productivity management tool that includes email usage as part of its analytics suite.
Not designed specifically for internal communication tracking, lacking advanced segmentation or omnichannel insights.
Envoy focuses on workplace analytics, including communication tracking within office environments.
More focused on workplace systems and operations, with limited email-specific tracking features.
Insightful provides employee productivity monitoring, including email engagement as part of its broader capabilities.
Focuses on overall productivity rather than deep internal communication insights.
For organizations aiming to revolutionize internal communication, Cerkl Broadcast is the standout solution. Its advanced analytics, AI-driven personalization, and cross-channel capabilities are unparalleled in the market. While competitors like EmailAnalytics, PoliteMail, and ContactMonkey provide niche solutions, they lack the holistic and scalable features that Cerkl Broadcast offers.
Discover how Cerkl Broadcast can transform your employee engagement strategy with advanced analytics, AI-driven personalization, and cross-channel insights. Schedule a chat today and see the difference in action!
What is internal email tracking and analytics software? Internal email tracking and analytics software is a tool designed to monitor and optimize email communications within an organization. Various options provide insights including open rates, click-through rates, engagement metrics, and audience segmentation to improve employee communication effectiveness.
What features are the most important in employee email tracking software? The most important features currently available include:
- Engagement tracking: Metrics like opens, clicks, and read times.
- Personalization: AI-driven content tailoring for higher engagement.
- Audience segmentation: Targeting specific groups based on behavior or preferences.
- Actionable insights: Recommendations to optimize underperforming emails.
- Omnichannel support: Unified tracking across emails, intranets, and mobile apps.
What is the best internal email analytics software? The best internal email analytics software depends on your organization’s needs. Cerkl Broadcast stands out because of its advanced analytics, AI-driven personalization, and cross-channel insights tailored specifically for internal communications.
