Employees + Students
Education
California
Established in 1960, Stanislaus State’s 228-acre campus in Turlock, California – located in the heart of the Central Valley – is a community that prides itself on its small-town atmosphere, excellent schools and low crime rate. The campus grounds offer a park-like oasis shaded by hundreds of trees and graced by ponds, trickling streams and waterfalls.
With nearly 10,000 students, Stanislaus State is a member of the 23-campus California State University system. In addition to the main campus in Turlock, the Stanislaus State Stockton Campus also serves the communities in San Joaquin County and beyond.
With more than 95 undergraduate academic programs, 20 master’s programs, a doctorate in educational leadership, and numerous continuing and professional education opportunities, Stanislaus State offers something for everyone.
The University promotes academic excellence, equipping students for success beyond graduation. It is an academic institution committed to making a meaningful impact — removing barriers and building strong connections to support students’ academic and personal growth. Learning opportunities extend beyond the classroom, preparing graduates with career-ready expertise and essential soft skills that shape their future paths.
Nationally recognized for excellence, Stanislaus State is among the top 10 public universities in the nation according to the Wall Street Journal, and was ranked No. 2 for social mobility in the nation for helping students from underrepresented backgrounds succeed in their careers beyond graduation.
Up until 2017, Stan State faced typical internal communication challenges and obstacles that hampered the efficiency and effectiveness of its messaging across the organization. These included:
Creating a Streamlined Communication Platform
Personalizing Employee Experience Across all Channels
Tracking and Measuring Engagement
The ultimate goal for Stan State internal communicators was to improve internal communications. Cerkl Broadcast offers a mass personalized solution that harnesses the power of AI.
At the time, objectives included:
In 2018, Stan State decided to implement Cerkl’s AI technology to increase staff engagement with Broadcast News Digest and personalization. This automated internal email software sends a regular digest of news to each employee or student based on their interests and needs. It’s not a newsletter as such. Rather, it provides bite-sized information that is personalized and targeted automatically.
Employees or students decide on specifics including their preferred interests, frequency, and delivery times. This means they get what they want together with information the university needs them to knowabout and read.
Implementation of a new internal communications solution is never easy. This is how Stanislaus State got there.
Email was a bit bothersome at Stan State, but it wasn’t a major issue. However, those in leadership roles were finding they were getting much too much email. An internal comms audit indicated there was a very definite need for change.
Before the launch, Stan State wanted to maximize their investment with its existing human resources management software, PeopleSoft. In just two days, Stan State was able to connect their existing system with Cerkl’s seamless integration capabilities.
Today, with Cerkl’s AI-powered content delivery, Stan State’s internalcommunication team is saving time and improving employee engagement. Instead of designing one-size-fits-all employee newsletters, they have harnessed the power of broadcast New Digest to send regular personalized news that is tailored to either the individual needs and interests of employees or students.
Stanislaus State has two completely different Cerkl News Digests with different content intended for distinct audiences.
Cerkl News Digest gives the internal communications team more time to devote their efforts to engaging their faculty and staff and/or students in other meaningful ways.
37
%
27
%
1,000,000
Email was a bit bothersome at Stan State, but it wasn’t a major issue. However, those in leadership roles were finding they were getting much too much email. An internal comms audit indicated there was a very definite need for change.
That’s why the internal communicators at Stanislaus State realized how important it was to listen. It meant that they could learn about their audience — and the results are an eye-opener.
With 10 trained and permissioned users, from 2018-2024, Stan State sent more than 1,082,713 Faculty & Staff News Digests. Since then, their average audience size has been 1,673 per recipient list. Additionally,
Recent insights show that the all-time open rate for Faculty & Staff News Digests is 37%, and the click-thru rate is 19%. The student Warrior Weekly all-time rate is 27%, and the click-thru rate 4%.
The most recent four-week insight for the Faculty & Staff News Digest reflects a 30% open rate and a 16% click-thru rate. The comparative Warrior Weekly insight shows a 32% open rate and a 5% click-thru rate.
The team at Church & Dwight has identified game-changing features offered by Cerkl Broadcast.
“Partnering with Cerkl has been a game changer for our campus community. Their innovative approach to email communications has not only streamlined our internal messaging and significantly boosted open and click through rates, but also provided us with the ability to measure the success of our communication strategies. By listening to feedback from students, faculty, and staff, we can continuously enhance and improve our methods, ensuring a more informed and engaged campus community. Our engagement rates reflect the success of our partnership.”
See how Cerkl Broadcast powered Church & Dwight to reimagine its employee engagement strategy, including its internal communications approach.
See how Cerkl Broadcast powered Paycor to send 614K Email Blasts with a 34% click rate and achieve 68% audience reach with My Paycor News.
See how St. Elizabeth achieved 54% open rates for employees and 46% for medical staff using personalized Broadcast News Digests with over 6,500 content items.
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