Stop Guessing About Your Analytics: 5 Questions Every Internal Communicator Should Answer
Featuring: Rachel Folz, Head of Product at Cerkl, and Maddy Rieman, Head of Customer Success at Cerkl
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About This Webinar
- Confirm who actually got the message: Move past "did it send?" to answer, with certainty, who received, opened, and acted, before a stakeholder ever reopens the question.
- See who is engaged and who is slipping: A company-wide open rate hides the story. Compare segments like frontline, managers, and new hires to surface the audiences an average is masking.
- Send when your audience is actually listening: Replace "we need this out right now" with evidence. Read delivery and open patterns to place messages when people engage, not when the calendar is already crowded.
- Learn what content earns attention: Look at patterns across categories and channels to see what employees return to and what they ignore, then reshape your editorial calendar around it.
- Turn reporting into a seat at the table: Tie communication to the business outcomes leadership funds, and move from message sender to strategic communication advisor.
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