Stop Guessing About Your Analytics: 5 Questions Every Internal Communicator Should Answer
Most internal communicators send important messages and hope they landed. Leadership expects more than hope, and the difference between the two is measurement. In this session, Rachel Folz and Maddy Rieman walk through the five questions every internal communicator should be able to answer about a send: who received it, who is engaged, when to send for impact, what content resonated, and what to improve next. It is a practical look at turning analytics into leadership-ready answers, with a first look at Cerkl Broadcast's redesigned Insights, built for communicators rather than data analysts. You will leave able to run these five questions against your own communications and defend your impact with data, no analytics background required.
Featuring: Rachel Folz, Head of Product at Cerkl, and Maddy Rieman, Head of Customer Success at Cerkl
- Confirm who actually got the message: Move past "did it send?" to answer, with certainty, who received, opened, and acted, before a stakeholder ever reopens the question.
- See who is engaged and who is slipping: A company-wide open rate hides the story. Compare segments like frontline, managers, and new hires to surface the audiences an average is masking.
- Send when your audience is actually listening: Replace "we need this out right now" with evidence. Read delivery and open patterns to place messages when people engage, not when the calendar is already crowded.
- Learn what content earns attention: Look at patterns across categories and channels to see what employees return to and what they ignore, then reshape your editorial calendar around it.
- Turn reporting into a seat at the table: Tie communication to the business outcomes leadership funds, and move from message sender to strategic communication advisor.
