The Cost of Benefits Communications That Nobody’s Talking About

For too long, benefits communication has relied on dense documents and static PDFs, turning vital workplace offerings into a confusing compliance requirement rather than a valuable asset. Because tools like healthcare, retirement, and income protection are often invisible until urgent, poor communication leads to bad employee decisions, missed support, and severe financial consequences for both parties. Leading employers recognize that benefits are the most tangible way to bring their Employee Value Proposition to life, shifting away from generic email tools and uncoordinated vendor messages. Ultimately, a well-communicated benefits package is what truly proves a company cares about its people and ensures that investments in wellbeing tools don't go to waste.

Featuring: Tarek Kamil, CEO & Founder of Cerkl, and Matt Frost, HR Benefits & Total Rewards Expert

This webinar will help you:

  • Connect benefits to your EVP:  Pay, rewards, recognition, and wellbeing are the most tangible proof points your Employee Value Proposition has. Learn how to communicate them as a coherent story, not a disconnected feature list.
  • Control the message: Every single benefit vendor talks directly to your employees. Without oversight it's a completely overwhelming and disconnected experience. Discover how to own the narrative before your providers do it for you.
  • Move from box ticking compliance to emotion stirring stories: Understand what pay transparency legislation and benefits regulation require, and why documentation, segmentation, and auditability matter. But more importantly, learn why ticking the box simply isn’t enough anymore.  
  • Fight for attention, and cherish it when you have it:  Move beyond one-off email blasts and static PDFs. Learn how a campaign-based, always-on approach improves understanding, drives action, and raises the perceived value of your total rewards.

Prove your impact: We all know that open rates are vanity metrics … but how can we move to more meaningful engagement by employee segment and produce reporting that demonstrates real communication effectiveness to leadership.