The Cost of Benefits Communications That Nobody’s Talking About

Featuring: Tarek Kamil, CEO & Founder of Cerkl, and Matt Frost, HR Benefits & Total Rewards Expert

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About This Webinar

This webinar will help you:

  • Connect benefits to your EVP:  Pay, rewards, recognition, and wellbeing are the most tangible proof points your Employee Value Proposition has. Learn how to communicate them as a coherent story, not a disconnected feature list.
  • Control the message: Every single benefit vendor talks directly to your employees. Without oversight it's a completely overwhelming and disconnected experience. Discover how to own the narrative before your providers do it for you.
  • Move from box ticking compliance to emotion stirring stories: Understand what pay transparency legislation and benefits regulation require, and why documentation, segmentation, and auditability matter. But more importantly, learn why ticking the box simply isn’t enough anymore.  
  • Fight for attention, and cherish it when you have it:  Move beyond one-off email blasts and static PDFs. Learn how a campaign-based, always-on approach improves understanding, drives action, and raises the perceived value of your total rewards.

Prove your impact: We all know that open rates are vanity metrics … but how can we move to more meaningful engagement by employee segment and produce reporting that demonstrates real communication effectiveness to leadership.

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