PennySwift

A wordsmith with a profound understanding of communication, the author of over 40 books and 10 study guides. Their journey spans investigative journalism, magazine features, non-fiction works, and digital publications, reflecting an unwavering dedication to the craft of conveying ideas. She is an Affiliate member of the Institute of Internal Communication (IOCI).

Penny Swift
's latest article

Employee Experience Metrics Leaders Can’t Afford to Ignore

Oct 17, 2025

Discover the key employee experience metrics leaders must track to boost engagement, retention, and performance while driving measurable business outcomes.

What are Internal Communication Benchmarks [Plus 4 Sector Analysis]

Oct 17, 2025

Learn what Internal communication benchmarks are, why they matter, and how to measure them — plus sector insights and how to track the metrics that drive results.

17 Internal Email Best Practices for HR and Comms Teams

Oct 17, 2025

Discover 17 internal email best practices for HR and internal communications teams that improve clarity, boost engagement, reduce overload, and deliver measurable results.

How to Organize an In-House Internal Communications Workshop

Oct 17, 2025

Learn how to plan and run an effective in-house internal communications workshop with tools, tips, facilitation strategies, and follow-up guidance.

How to Promote Diversity and Inclusion in the Workplace

Oct 17, 2025

Learn how to promote diversity and inclusion in the workplace with 16 practical strategies and updated insights for 2025.

6 Great Ideas on How to Celebrate Women’s Equality Day in 2025

Oct 17, 2025

Here are 6 great tips to help you drive progress using inclusive internal communications within your organization on Women's Equality Day 2025.

Employee Experience: Management, Best Practices, and Examples

Oct 17, 2025

Discover what employee experience (EX) really means, how it differs from engagement, and the best strategies, tools, and examples to improve yours in 2025.

Mastering Management Communication for Higher Engagement

Oct 17, 2025

Discover how strong management communication boosts team alignment, trust, and performance. Learn practical strategies and how to scale your message effectively.

Turn Weak Downward Communication Into Results-Driven Messages

Oct 17, 2025

Learn how to improve top-down or downward communication with clear strategies, examples, and best practices to boost alignment and employee engagement.

What is Employee Engagement and How to Improve It Today

Oct 17, 2025

Discover what employee engagement is, why it matters, and practical strategies — plus the best tools to boost connection, performance, and retention.

Is Your Employee Value Proposition Worth Believing Anymore?

Oct 17, 2025

Discover what an employee value proposition (EVP) is, why it matters, and how to craft and communicate one that attracts, engages, and retains top talent.

Crafting an Employee Experience Framework: 7-Step Guide

Oct 17, 2025

Crafting an effective employee experience framework is essential for creating a positive, engaging, and productive workplace. Here’s how to do it.