Employee Newsletter ArticlesHave you considered the benefits of internal newsletters? You may be surprised how many there are. We share the 10 ten benefits right here — and more.
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What are the key elements of an engaging employee newsletter? What should not be included in an employee newsletter? Find the answers to those questions and more best practices in our comprehensive guide on creating employee newsletters.
Access NowIn today's fast-paced and ever-changing business landscape, effective communication is crucial for driving employee engagement, productivity, and overall success. Yet, many organizations still neglect to prioritize internal communications, often relying on fragmented and informal methods to share information. Without a structured approach to internal communications, companies risk creating a sense of disconnection and disengagement among their workforce. Without a clear and consistent flow of information, employees may feel left in the dark, leading to confusion, frustration, and ultimately, decreased job satisfaction and retention.
According to ContactMonkey’s most recent Global State of Internal Communication 2023, employee newsletters and intranets are the most popular internal communications channels. Nearly half (45%) of internal communicators rely most on email newsletters, while about a third (32%) use mainly intranets. Only 8% use instant messaging tools like Microsoft Team and Slack or collaboration tools like Trello, Monday, or Asana.
In a blog post, Top Internal Communications Trends for 2024, writer Mariya Postelnyak, former ContactMonkey Content Manager highlights the value of newsletters for hybrid work communications. Increasing their frequency is a great way to keep remote and hybrid teams in the loop, she says.
This is no surprise, given that their Global State of Internal Communication 2023 survey found that 91% of respondents say they rely even more on email in a remote/hybrid work environment.
“Driven by digital transformation and remote work, companies are rethinking how they connect and engage staff. And internal communications sit at the forefront of organizational efforts to adapt.” Mariya Postelnyak
In this article, we'll explore the benefits of internal newsletters as a powerful tool for fostering engagement, improving communication, and driving business success.
Guidelines for newsletters that will maximize employee commitment
Internal newsletters are publications circulated exclusively within a company. While traditional newsletters were printed, today they are almost always shared on a digital platform. Either way, they act as a central communication hub, keeping employees informed and connected to the bigger picture.
Internal newsletters typically cover a range of topics relevant to employees, including:
The Global State of Internal Communication 2023 highlights the kinds of newsletters that organizations send employees in terms of popularity:
Of course, this doesn’t mean that every company newsletter should have only one theme. Generally, it’s best to include varied content. This will make newsletters more engaging. Even if you have a theme, holidays, for example, you won’t want to ignore new hire updates or employee achievements. Even an annual company newsletter can include employee recognition, company news, and industry insights. It is not, after all, an annual report.
Guidelines for newsletters that will maximize employee commitment
Internal newsletters go far beyond simply broadcasting company announcements. They offer a powerful platform to improve the working environment. By implementing an internal company newsletter, organizations can reap many benefits, ultimately leading to a more engaged, informed, and productive workforce.
Regular newsletters foster a sense of belonging and connection. When employees feel informed about the company's goals, progress, and initiatives, they're more likely to see themselves as part of the bigger picture and contribute more meaningfully. Additionally, by sharing employee achievements, recognition, and stories, you will boost morale and increase motivation.
By keeping employees informed and up-to-date, company newsletters can help reduce the time spent searching for information, increasing productivity and efficiency.
Newsletters provide a central location for sharing important updates, company news, and industry trends. This reduces reliance on overflowing email inboxes and ensures everyone receives the same information at once.
Newsletters can facilitate the sharing of knowledge, best practices, and expertise across departments and teams, promoting collaboration and innovation.
A company newsletter can be a valuable tool for leadership to share company goals, strategies, and decision-making processes. This transparency builds trust and fosters a more positive work environment.
Recognizing and celebrating employee successes is a great way to boost morale and motivation. Newsletters provide a platform to showcase individual and team accomplishments, birthdays, work anniversaries, and promotions.
By featuring stories and contributions from different departments, newsletters can help bridge communication gaps and encourage cross-departmental collaboration. They are the ideal vehicle to eliminate or reduce the barriers or obstacles that prevent different departments, teams, or individuals from communicating and collaborating effectively.
Newsletters are a great way to showcase your company culture and values. Include stories about employee volunteer efforts, team-building activities, and company events to foster a sense of community and pride.
By keeping employees informed and engaged, internal company newsletters can help reduce turnover rates and improve job satisfaction.
Internal newsletters can help ensure compliance with regulatory requirements, industry standards, and company policies by keeping employees informed about changes and updates.
Creating an engaging and informative internal newsletter is easier than you might think. Here are some tips:
An internal newsletter is a simple yet powerful tool that can have a significant impact on your company culture and overall success. We recognize that it can sometimes be difficult to come up with great ideas. The good news is that the Cerkl team came up with the 15 Best Company Newsletter Ideas for 2024, just for you.
Imagine you work at a large hospital like St. Elizabeth Healthcare, with thousands of employees spread across many locations. Keeping everyone informed can feel like trying to herd cats! St. Elizabeth previously relied on static PDF newsletters. But these one-size-fits-all emails often landed with a thud. The content wasn't always relevant to everyone, and it was a time-consuming chore to create and distribute.
St. Elizabeth knew they needed a better way to connect with their workforce. That's where Cerkl, an internal communications platform, came in. Cerkl Broadcast News Digest is like a super-powered newsletter tool that can personalize content for each employee. This way, nurses can get updates on new medical equipment, while administrators receive news about upcoming policy changes. Employees can choose the topics they're interested in, and Cerkl delivers the content directly to their inbox or the hospital intranet.
The switch to Cerkl’s dynamic News Digest has been a game-changer for St. Elizabeth. Employees are much more engaged with the communications they receive. They're opening email newsletters at a higher rate and clicking through links more often. This two-way communication loop helps St. Elizabeth to continue to create a more informed and connected workforce.
Are you still delivering static PDF messages to your workforce? If you’re using pre-designed templates or drag-and-drop editors, are you happy with the results? They’re certainly a big step up from the static PDF approach. But when you discover the benefits of Cerkl Broadcast News Digest, you may decide to change your approach completely.
With Broadcast News Digest, you too can deliver targeted messages directly to your employees, on their preferred channels — all on autopilot.
Cerkl Broadcast’s highly personalized, superior internal newsletter platform offers a powerful solution with three key benefits, automated sending, personalized messaging, and omnichannel delivery.
Say goodbye to the time-consuming hassle of manually scheduling and sending newsletters. Cerkl automates the entire process, freeing you to focus on crafting compelling content.
Gone are the days of one-size-fits-all emails. Cerkl allows you to personalize content based on employee roles, departments, or interests. For instance, employees can receive updates on cutting-edge equipment and technologies while marketing teams get the latest on branding initiatives. This targeted approach ensures employees receive information relevant to their daily work, increasing engagement and knowledge retention.
Employees consume information in different ways. Cerkl delivers your personalized messages through multiple channels, including email, intranet, and mobile app notifications. This flexibility guarantees employees receive your content on their preferred platform, maximizing reach and impact.
By leveraging these features, Cerkl helps you create a more informed, connected, and engaged workforce. Imagine a company culture where employees feel valued and empowered by the information they receive. That's the power of Cerkl's personalized internal newsletters.
Employee newsletters can be a great tool to improve engagement and boost internal communication. We've shared some of the most important benefits of internal newsletters and provided some tips on how to get started. But how confident are you about creating your own newsletters? We have created a comprehensive guide for internal communicators that will help with everything from deciding on the best format and content, to delivery options.
We discuss why employee newsletters matter, what the best practices are for creating them, ideal length and frequency, and even how newsletters have evolved over time. Interested? Want to take a closer look? You can download the guide here and now — and it's absolutely free!
Guidelines for newsletters that will maximize employee commitment
What are the benefits of an internal newsletter? An internal newsletter can help improve communication and collaboration within an organization. It keeps employees informed and engaged and fosters a sense of community and belonging. It can also help to reduce the spread of misinformation and rumors, and provide a platform for employees to share their ideas and feedback.
What is the most important element of an internal newsletter? The most important element of an internal newsletter is its relevance to the audience. This means you need to ensure that the content is timely, accurate, and interesting to employees. You can achieve this by involving employees in the content creation process and ensuring the newsletter is concise and easy to read.
What is the advantage of a newsletter? An important advantage of a newsletter is that it provides a centralized platform for sharing information, updates, and news within an organization. This keeps employees informed and engaged, and promotes a sense of unity and purpose.
Why is a company newsletter important? A company newsletter is important because it helps to build trust and transparency within an organization, providing a platform for employees to stay informed about the company. It also provides updates, and initiatives, fostering a sense of community and belonging.
Guidelines for newsletters that will maximize employee commitment
