Cerkl Broadcast
Cerkl Broadcast

Conquering the Top 10 Internal Communication Challenges with Tactical Solutions

This series is built on learnings from the workshop around what is at the forefront of global internal communication challenges. Check it out!
Written by: Penny Swift
Published: February 20, 2024
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Internal communication is complicated. Learn how Cerkl Broadcast helps communicators focus on the important stuff and achieve their communication goals.

Did you miss the 11th Annual Strategic Internal Communications – West Conference in San Francisco? If you did, you’ll be itching to know what is currently top of mind for internal communicators from some of the world’s most complex internal comms organizations. 

Cerkl held a workshop at the conference that analyzed common struggles faced by internal communicators. The sessions were so profound and impactful, that we decided to take the learnings from the workshop and build out a whole series around what is at the forefront of global internal communication challenges. 

Attending the conference was immensely worthwhile because we were able to unearth real-time insights into how these challenges can be tackled effectively right now. We’re going to share feedback from participants with you and show you what you can do to turn things around in your organization. 

Role of Internal Communicators in Organizations

We know that internal communicators play a pivotal role in bridging the gap between leadership and employees. This is why we continually look for ways to make their jobs easier. 

In the dynamic landscape of organizational communication, internal communicators ensure alignment, employee engagement, performance, and productivity. However, navigating the complexities of internal communication within modern organizations commonly comes with its unique set of challenges and pains. 

internal communicators help solve organizational challenges

These challenges can range from managing diverse communication channels to fostering a culture of transparency and trust. Whatever the internal communication challenges are, internal communicators need to constantly adapt to rapidly evolving technologies and shifting organizational dynamics. 

During our recent workshop, we uncovered a multitude of pain points and challenges commonly experienced within organizational communication ecosystems. The workshop provided a platform for professionals to share their experiences, exchange best practices, and collectively explore solutions to these pressing challenges. We realized that we needed to identify the most pressing challenges, which is what Maddy Rieman, Head of Customer Success at Cerkl, has done. Maddy has immense insight and has incorporated knowledge she has gained working with more than 400 organizations during more than a decade spent working at Cerkl into her list.  

Maddy Rieman Head of Customer Success at Cerkl

Cerkl Identifies the Most Common Internal Communication Challenges

This is Maddy’s list of the most common challenges internal communicators face:

1. Showing your ROI

2. Communicating to a diverse and distributed workforce

3. Communicating in times of change

4. Building an omnichannel employee experience

5. Identifying comms metrics that matter most

6. Personalizing comms at scale

7. Effectively onboarding employees

8. Ongoing campaign socialization

9. Targeting the right audience

10. Future Proofing your comms stack

Building on the rich discussions and insights gained from the workshop, we are excited to announce the launch of a blog post series that will dive deeper into each identified pain point.  We aim to offer practical strategies, and tactical solutions to empower internal communicators in navigating and overcoming these internal communication challenges and related hurdles within their organizations.

In the next 10 weeks, we will address each of them in a series of intensely focused blog posts. Stay tuned as we embark on this journey to empower internal communicators with the tools and knowledge they need to drive impactful communication within their respective organizations.

What’s Next?

Tired of ineffective internal communication? Boost employee engagement and information flow with Cerkl Broadcast.  

Broadcast is an audience management platform that delivers personalized emails and intranet content directly to your workforce — effectively solving persistent internal communication challenges.

Join millions of organizations that trust Cerkl Broadcast to:

  • Streamline communication by delivering targeted messages to the right people, right on time.
  • Boost employee satisfaction by keeping your teams informed, engaged, and feeling valued.
  • Increase productivity by eliminating information overload and empowering employees to access what they need quickly.

Ready to see the difference? Schedule a demo and discover how Broadcast can transform your internal communication strategy.

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