If you’re wondering how to measure communication effectiveness, an excellent place to start is with a reliable, free internal communications audit.
Penny Swift
A wordsmith with a profound understanding of communication, the author of over 40 books and 10 study guides. Their journey spans investigative journalism, magazine features, non-fiction works, and digital publications, reflecting an unwavering dedication to the craft of conveying ideas.
Penny's latest article
Employee Advocacy: Why it Matters and What it Achieves
Learn how employee advocacy can empower your staff and exemplify your brand. You may be surprised how powerful it can be, and how much it matters.
Are Executive Communications a Key to Modern Leadership?
Enhance your impact with executive communications. Expert advice to lead, inspire, and communicate effectively with key stakeholders.
Employee Experience vs Employee Engagement
What do you know about employee experience vs employee engagement? They are both vitally important, but very different. Learn why and how.
Employee Resource Groups: Importance and Best Practices
Are there employee resource groups in your organization? If not, why not? We’ve got the info to make sure you establish yours correctly. Read on.
10 Strategies to Deliver the Best Employee Onboarding Experience
Don’t be one of the companies that delivers a boring, unmotivated, unexciting onboarding experience. We share how to ensure onboarding success.
20 Cutting Edge Employee Engagement Strategies for 2025
What’s the best approach for employee engagement strategies in 2025? Don’t waste time wondering. We’ve got the answers for you right here.
AI in Internal Communications: 5 Steps to Implement it Efficiently
AI in internal communications is gaining momentum fast. Don’t get left behind. Here’s the info you need plus guidance on the best tools to use.
20 Most Important Internal Communication Channels to Use in 2025
What are the most effective internal communication channels available? We’re here to help you understand the fundamentals and make good choices.
Measuring Employee Experience with 10 Easy-to-Track Metrics
Measuring employee experience is vital but can be challenging. Learn about effective, easy-to-use tools and great metrics to simplify the task.
What is Digital Employee Experience: A Guide for 2025
What does DEX mean to you and your organization? There’s a lot to learn about the digital employee experience — we’re here to help.
Why is Employee Engagement Important for Organizations? 8 Vital Reasons to Consider
Why is employee engagement important? It’s a million-dollar question that organizations need to answer and acknowledge. Need help and enlightenment? Keep reading.
7 Steps to Conduct a Successful Internal Communications Audit
Learn how to conduct a successful internal communications audit to promote your internal communications strategy. Discover tools, tips, and an invaluable template.
