Internal Communications Blog

A practical guide to turning your internal comms metrics into a leadership-ready report — what to include, what to leave out, and how to frame the data so it actually moves the conversation forward.

Learn how to prove internal communications ROI with data leaders care about. Build a stronger comms investment case using reach, risk, productivity, retention, and cost-of-inaction data.

Your analytics are only useful if you act on them. Learn how to use open rates, click data, and segment performance to write sharper internal comms that actually land.

Learn what internal comms analytics should actually show you, such as open rates, click data, audience reach, and what Cerkl Foundations Insights gives you that Gmail and Outlook never can.

Go beyond open rates to measure what truly matters in internal communications. Learn how to track reach, engagement, action, and real business impact.

Use this Q1 internal comms report template to measure what matters beyond opens. Learn which metrics build credibility, save reporting time, and help leaders understand communication impact.

“All Employees” sounds simple until Gmail and Outlook limits, messy lists, and BCC risks start excluding people. Learn how to make inclusive sends more reliable, targeted, and repeatable.

Quarterly reporting for comms doesn’t need to be a slide marathon. Use this 15-minute scorecard to stop guessing, prove reach and impact, and show what to do next—powered by Foundations and Broadcast Insights.

Internal email is still the default channel, but most teams struggle with low engagement and inbox overload. This article reviews free internal email tools using clear criteria: ease of creation, segmentation, delivery controls, and analytics. The takeaway: choose a free tool that supports targeting and measurement, not just hitting send.

This article reviews communication tools used by remote teams, including chat, video, intranet, and email platforms. It clearly addresses a multi-channel technology ecosystem. The problem is not limited to email optimization. It aligns with omni-channel communication strategy.

This guide compares leading employee communication software platforms and explains what matters most as comms gets more complex. It emphasizes mass personalization, stronger segmentation, and analytics that link comms to productivity and outcomes. Use it to shortlist tools based on channels, targeting, and measurement depth. The bottom line: platform fit should match your workforce complexity, not just features.

This article outlines building an internal email strategy. The focus remains email-specific. The problem is optimizing internal email planning. It aligns with Foundations.

This article reframes internal email analytics to focus on metrics that matter for engagement and business outcomes. It discusses how to segment audiences, compare performance, and tie results to organizational goals. It guides communicators to move past surface metrics to insights that inform decisions. The focus remains on email measurement and improvement.

This article explains two way communication in a way internal communications managers can apply quickly. It frames the core concepts, common pitfalls, and practical best practices. Use it to align stakeholders, improve clarity, and strengthen your communication program. It's primarily strategy and education, not tool-specific execution.

Internal communications metrics show whether messages reach the right people and drive action. This article defines what IC metrics are, why many teams struggle to measure, and which data points matter most. It emphasizes aligning metrics to business priorities and using email engagement signals like opens and clicks. The takeaway: measurement builds credibility and improves results.

Protecting your organization from evolving cyber threats begins with implementing robust email security best practices to safeguard sensitive data and maintain employee trust. This guide explores essential strategies, from enforcing multi-factor authentication to utilizing advanced encryption and DMARC protocols, to defend against sophisticated phishing attacks. By prioritizing these security measures and fostering a culture of cyber awareness, you can ensure your internal communications remain a secure and reliable foundation for your business operations.

This article explains internal communication benchmarks in a way internal communications managers can apply quickly. It frames the core concepts, common pitfalls, and practical best practices. Use it to align stakeholders, improve clarity, and strengthen your communication program. It's primarily strategy and education, not tool-specific execution.

Internal email fails when messages are unclear, poorly targeted, and too frequent. This article shares 17 best practices to improve readability, relevance, and employee engagement. It's designed for HR and internal comms teams trying to cut noise while increasing action. The takeaway: better structure and smarter targeting make email feel helpful again.

This article discusses facilitating internal communications workshops. It focuses on skill-building rather than channel mechanics. It serves as educational content.

This article defines employee experience and outlines its business impact. It provides high-level explanation and context. The focus is conceptual understanding rather than channel mechanics. It serves as educational foundation content.