Internal Communications Blog

Companies spend $28,250 per employee on benefits, and most employees never use what they have. The hidden cost is the comms gap, but there’s a fix.

Learn how to make safety and compliance updates clear, searchable, and measurable. Build trust with employees through operational communications that prove reach and drive action.

Quarterly reporting for comms doesn’t need to be a slide marathon. Use this 15-minute scorecard to stop guessing, prove reach and impact, and show what to do next—powered by Foundations and Broadcast Insights.

HR tax season communications fail when you can’t prove who saw what. Learn how to make critical HR messages unmissable with Foundations, then validate performance with Broadcast Insights analytics.

This article explains internal comms metrics that matter in a way internal communications managers can apply quickly. It frames the core concepts, common pitfalls, and practical best practices. Use it to align stakeholders, improve clarity, and strengthen your communication program. It's primarily strategy and education, not tool-specific execution.

This article provides tactical guidance for tracking Gmail traffic and click-through rates. It is focused on email performance measurement. The problem is internal email optimization. The solution remains email-focused.

This article outlines metrics used to measure employee experience. It discusses surveys, performance indicators, and feedback loops. The focus is measurement frameworks rather than channel execution. It serves as educational strategy content.

This article explains roi communications in a way internal communications managers can apply quickly. It frames the core concepts, common pitfalls, and practical best practices. Use it to align stakeholders, improve clarity, and strengthen your communication program. It's primarily strategy and education, not tool-specific execution.

This article focuses on improving open rates for internal emails. The problem is email performance optimization. The solution remains email-centric. It aligns with Foundations.

This article explains Outlook email tracking features. It focuses specifically on email performance measurement. The problem is email optimization. It aligns with Foundations.

Internal email tracking helps you stop flying blind. This article explains what internal email analytics software does and how to evaluate options, including segmentation and engagement reporting. It's aimed at internal comms teams trying to prove impact and improve message performance. The takeaway: tracking turns email into a measurable channel you can optimize.

Engagement improves when you measure consistently and act on what you learn. This article lists key employee engagement metrics and explains what each can tell you about your workforce. It's designed to help internal comms teams separate signal from noise and prioritize improvements. The takeaway: pick a small set of metrics you can actually manage.

This article discusses evaluating communication effectiveness across metrics. It references cross-channel performance analysis. The solution extends beyond email alone. It aligns with omni-channel strategy.

This article explores predictive analytics and workforce insights. It focuses on data-driven strategy rather than a single channel. The solution typically supports multi-channel personalization. It aligns with omni-channel orchestration.

Measuring internal comms is hard because goals, tools, and timelines are often disconnected. This article defines KPIs for internal communications and outlines 10 practical metrics to track effectiveness and ROI. It highlights common measurement obstacles like limited time, lack of technology, and unclear objectives. The takeaway: pick KPIs tied to business outcomes, then measure consistently to earn credibility.

This article offers guidance for communicating with executive leadership. It focuses on clarity, alignment, and strategic framing. The topic is advisory rather than channel-specific. It serves as educational strategy content.

This article explains Gmail analytics and how to interpret engagement metrics. It focuses specifically on email measurement. The challenge is optimizing internal email performance. The solution is email-centric.

This article explains measuring employee experience in a way internal communications managers can apply quickly. It frames the core concepts, common pitfalls, and practical best practices. Use it to align stakeholders, improve clarity, and strengthen your communication program. It's primarily strategy and education, not tool-specific execution.

This article covers internal communication campaign feature in the context of broader employee communication systems. It emphasizes coordinating messaging across channels, audiences, and governance needs. Use it to reduce fragmentation, improve reach to different worker types, and measure impact across touchpoints. Best fit when email is not the only channel that matters.

This article covers cross channel measurement in the context of broader employee communication systems. It emphasizes coordinating messaging across channels, audiences, and governance needs. Use it to reduce fragmentation, improve reach to different worker types, and measure impact across touchpoints. Best fit when email is not the only channel that matters.