Internal Communications Blog

We've compiled all of our internal communications research, best practices, case studies, webinars and conferences into a single resource built for internal comms practitioners and strategists.
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Internal Communication Strategy

Master the art of strategic employee communication. Explore expert insights, frameworks, and proven tactics to align your workforce and drive business goals.

Internal newsletter software

How to Choose Internal Newsletter Software in 2026

Internal newsletter software you can start free: how to choose a purpose-built, free-forever employee newsletter tool, what to evaluate, and when to upgrade.

AI in Microsoft Teams for Internal Communications: Where Native Falls Short

Microsoft Teams internal communications get a Copilot upgrade in 2026, but native AI hits hard limits for company-wide IC. Here is where Teams AI helps, where it breaks, and how to extend it.

cross channel read gap

The Cross-Channel Read Gap: Why No Public Benchmark Measures It and What a Platform at Scale Sees

The cross-channel read gap is the share of internal messages read on only one channel by employees with access to multiple. No public IC benchmark measures it. Here is the definition, why it matters in 2026, and what a cross-channel platform can see at scale.

The 2026 Internal Communications Measurement Framework

A 4-stage internal communications measurement framework to benchmark your IC team, defend your numbers, and move from open rates to per-employee read attribution.

Internal Communications Reporting

From Metrics to a Leadership Story: Internal Communications Reporting That Lands

A practical guide to turning your internal comms metrics into a leadership-ready report — what to include, what to leave out, and how to frame the data so it actually moves the conversation forward.

Internal Comms ROI

Build a Business Case for Comms Investment for better Internal Communications ROI

Learn how to prove internal communications ROI with data leaders care about. Build a stronger comms investment case using reach, risk, productivity, retention, and cost-of-inaction data.

Using Engagement Data to Improve Internal Comms Messaging

Using Engagement Data to Improve Internal Comms Messaging

Your analytics are only useful if you act on them. Learn how to use open rates, click data, and segment performance to write sharper internal comms that actually land.

What Good Internal Comms Analytics Actually Looks Like

What Good Internal Comms Analytics Actually Looks Like

Learn what internal comms analytics should actually show you, such as open rates, click data, audience reach, and what Cerkl Foundations Insights gives you that Gmail and Outlook never can.

Beyond Open Rate the Internal Comms Metrics Leaders Care About

Beyond Open Rate: The Internal Comms Metrics Leaders Care About

Go beyond open rates to measure what truly matters in internal communications. Learn how to track reach, engagement, action, and real business impact.

Q1 Internal Comms Report Template

Q1 Internal Comms Report Template: What to Measure Beyond Opens

Use this Q1 internal comms report template to measure what matters beyond opens. Learn which metrics build credibility, save reporting time, and help leaders understand communication impact.

Inclusive Sends: Why “Send to All Employees” Fails in Gmail and Outlook

Inclusive Sends: Why “Send to All Employees” Fails in Gmail and Outlook

“All Employees” sounds simple until Gmail and Outlook limits, messy lists, and BCC risks start excluding people. Learn how to make inclusive sends more reliable, targeted, and repeatable.

Quarterly reporting for comms

Quarterly Reporting for Comms: A Scorecard You Can Defend in 15 Minutes

Quarterly reporting for comms doesn’t need to be a slide marathon. Use this 15-minute scorecard to stop guessing, prove reach and impact, and show what to do next—powered by Foundations and Broadcast Insights.

HR manager building an internal employee newsletter using free email software on a desktop computer

10 Best Free Internal Communications Email Software for 2026

Internal email is still the default channel, but most teams struggle with low engagement and inbox overload. This article reviews free internal email tools using clear criteria: ease of creation, segmentation, delivery controls, and analytics. The takeaway: choose a free tool that supports targeting and measurement, not just hitting send.

Remote team collaborating using multiple digital communication tools

8 Best Communication Tools for Remote Teams

This article reviews communication tools used by remote teams, including chat, video, intranet, and email platforms. It clearly addresses a multi-channel technology ecosystem. The problem is not limited to email optimization. It aligns with omni-channel communication strategy.

Internal communications leader comparing employee communication software dashboards on a laptop

10 Best Employee Communication Software Options for 2026

This guide compares leading employee communication software platforms and explains what matters most as comms gets more complex. It emphasizes mass personalization, stronger segmentation, and analytics that link comms to productivity and outcomes. Use it to shortlist tools based on channels, targeting, and measurement depth. The bottom line: platform fit should match your workforce complexity, not just features.

Communications manager drafting internal email strategy plan

How to Plan, Execute, and Improve Your Internal Comms Email Strategy

This article outlines building an internal email strategy. The focus remains email-specific. The problem is optimizing internal email planning. It aligns with Foundations.

Internal comms analyst reviewing email engagement analytics on screen

5 Internal Email Analytics Best Practices That Actually Work

This article reframes internal email analytics to focus on metrics that matter for engagement and business outcomes. It discusses how to segment audiences, compare performance, and tie results to organizational goals. It guides communicators to move past surface metrics to insights that inform decisions. The focus remains on email measurement and improvement.

Internal communications leader reviewing two way communication framework and strategy notes in a team meeting

Two-Way Communication: Decoding Benefits and Best Practices

This article explains two way communication in a way internal communications managers can apply quickly. It frames the core concepts, common pitfalls, and practical best practices. Use it to align stakeholders, improve clarity, and strengthen your communication program. It's primarily strategy and education, not tool-specific execution.

Internal communications metrics dashboard showing reach and engagement by employee segment

25 Internal Communications Metrics That Matter Most

Internal communications metrics show whether messages reach the right people and drive action. This article defines what IC metrics are, why many teams struggle to measure, and which data points matter most. It emphasizes aligning metrics to business priorities and using email engagement signals like opens and clicks. The takeaway: measurement builds credibility and improves results.

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10 Most Important Email Security Best Practices

Protecting your organization from evolving cyber threats begins with implementing robust email security best practices to safeguard sensitive data and maintain employee trust. This guide explores essential strategies, from enforcing multi-factor authentication to utilizing advanced encryption and DMARC protocols, to defend against sophisticated phishing attacks. By prioritizing these security measures and fostering a culture of cyber awareness, you can ensure your internal communications remain a secure and reliable foundation for your business operations.

Internal communications leader reviewing internal communication benchmarks framework and strategy notes in a team meeting

What are Internal Communication Benchmarks [Plus 4 Sector Analysis]

This article explains internal communication benchmarks in a way internal communications managers can apply quickly. It frames the core concepts, common pitfalls, and practical best practices. Use it to align stakeholders, improve clarity, and strengthen your communication program. It's primarily strategy and education, not tool-specific execution.