Internal Communications Blog

We've compiled all of our internal communications research, best practices, case studies, webinars and conferences into a single resource built for internal comms practitioners and strategists.
Blog

Internal Communication Strategy

Master the art of strategic employee communication. Explore expert insights, frameworks, and proven tactics to align your workforce and drive business goals.

approval workflows internal communications

How Approval Workflows Work for Internal Comms

Approval workflows for internal communications put Create vs Approve gates before content can send. How Broadcast Content Hub Queue works, and how to start.

An internal communicator sharing engagement analytics

The 5 Questions Every Internal Communicator Should Be Able to Answer

How to measure internal communications comes down to five questions every communicator should answer about their last send, from who received it to what to fix next.

AI Communications Stack

Where AI Belongs (and Doesn't Belong) in Your Communications Stack

When to use AI in internal communications comes down to one test: can you prove the message landed? A practitioner's guide to what to automate, keep human, and verify.

An internal communicator pushing content via Broadcast to Microsoft Teams

AI in Microsoft Teams: Where Native Ends for Internal Comms

Native Microsoft Teams AI drafts and posts messages, but can't measure internal comms in Microsoft Teams. Here's where native ends and per-employee read tracking begins.

7 Best Free Employee Newsletter Tools for 2026

7 Best Free Employee Newsletter Tools for 2026

The best free employee newsletter tool isn't a trial in disguise. 7 forever-free internal newsletter tools for 2026, ranked honestly, with the gotchas named.

An internal communicator pushing content to Microsoft Teams

AI in Microsoft Teams for Internal Communications: Where Native Falls Short

Microsoft Teams internal communications get a Copilot upgrade in 2026, but native AI hits hard limits for company-wide IC. Here is where Teams AI helps, where it breaks, and how to extend it.

cross channel read gap

The Cross-Channel Read Gap: Why No Public Benchmark Measures It and What a Platform at Scale Sees

The cross-channel read gap is the share of internal messages read on only one channel by employees with access to multiple. No public IC benchmark measures it. Here is the definition, why it matters in 2026, and what a cross-channel platform can see at scale.

An internal communicator reviewing engagement data

The 2026 Internal Communications Measurement Framework

A 4-stage internal communications measurement framework to benchmark your IC team, defend your numbers, and move from open rates to per-employee read attribution.

Internal Communications Reporting

From Metrics to a Leadership Story: Internal Communications Reporting That Lands

A practical guide to turning your internal comms metrics into a leadership-ready report — what to include, what to leave out, and how to frame the data so it actually moves the conversation forward.

Internal Comms ROI

Build a Business Case for Comms Investment for better Internal Communications ROI

Learn how to prove internal communications ROI with data leaders care about. Build a stronger comms investment case using reach, risk, productivity, retention, and cost-of-inaction data.

Using Engagement Data to Improve Internal Comms Messaging

Using Engagement Data to Improve Internal Comms Messaging

Your analytics are only useful if you act on them. Learn how to use open rates, click data, and segment performance to write sharper internal comms that actually land.

What Good Internal Comms Analytics Actually Looks Like

What Good Internal Comms Analytics Actually Looks Like

Learn what internal comms analytics should actually show you, such as open rates, click data, audience reach, and what Cerkl Foundations Insights gives you that Gmail and Outlook never can.

Beyond Open Rate the Internal Comms Metrics Leaders Care About

Beyond Open Rate: The Internal Comms Metrics Leaders Care About

Go beyond open rates to measure what truly matters in internal communications. Learn how to track reach, engagement, action, and real business impact.

Q1 Internal Comms Report Template

Q1 Internal Comms Report Template: What to Measure Beyond Opens

Use this Q1 internal comms report template to measure what matters beyond opens. Learn which metrics build credibility, save reporting time, and help leaders understand communication impact.

Inclusive Sends: Why “Send to All Employees” Fails in Gmail and Outlook

Inclusive Sends: Why “Send to All Employees” Fails in Gmail and Outlook

“All Employees” sounds simple until Gmail and Outlook limits, messy lists, and BCC risks start excluding people. Learn how to make inclusive sends more reliable, targeted, and repeatable.

Quarterly reporting for comms

Quarterly Reporting for Comms: A Scorecard You Can Defend in 15 Minutes

Quarterly reporting for comms doesn’t need to be a slide marathon. Use this 15-minute scorecard to stop guessing, prove reach and impact, and show what to do next—powered by Foundations and Broadcast Insights.

HR manager building an internal employee newsletter using free email software on a desktop computer

10 Best Free Internal Communications Email Software for 2026

Internal email is still the default channel, but most teams struggle with low engagement and inbox overload. This article reviews free internal email tools using clear criteria: ease of creation, segmentation, delivery controls, and analytics. The takeaway: choose a free tool that supports targeting and measurement, not just hitting send.

Remote team collaborating using multiple digital communication tools

8 Best Communication Tools for Remote Teams

This article reviews communication tools used by remote teams, including chat, video, intranet, and email platforms. It clearly addresses a multi-channel technology ecosystem. The problem is not limited to email optimization. It aligns with omni-channel communication strategy.

Internal communications leader comparing employee communication software dashboards on a laptop

10 Best Employee Communication Software Options for 2026

This guide compares leading employee communication software platforms and explains what matters most as comms gets more complex. It emphasizes mass personalization, stronger segmentation, and analytics that link comms to productivity and outcomes. Use it to shortlist tools based on channels, targeting, and measurement depth. The bottom line: platform fit should match your workforce complexity, not just features.

Communications manager drafting internal email strategy plan

How to Plan, Execute, and Improve Your Internal Comms Email Strategy

This article outlines building an internal email strategy. The focus remains email-specific. The problem is optimizing internal email planning. It aligns with Foundations.

Internal comms analyst reviewing email engagement analytics on screen

5 Internal Email Analytics Best Practices That Actually Work

This article reframes internal email analytics to focus on metrics that matter for engagement and business outcomes. It discusses how to segment audiences, compare performance, and tie results to organizational goals. It guides communicators to move past surface metrics to insights that inform decisions. The focus remains on email measurement and improvement.